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Omkar Ray's avatar

Love this. The UCP standardization story is critical, but I think we're all missing the bigger insight buried in your conclusion:

"Friction is a feature, not a flaw."

Here's the contrarian take: The protocols that win in India won't be the most autonomous - they'll be the most *contextually* autonomous.

Fashion can get away with low-friction because wrong purchase = return it. But try that in travel (wrong flight = disaster), healthcare (wrong medicine = harm), or finance (wrong investment = broke). In these categories, intelligent friction *builds* trust, not destroys it.

So the protocol question isn't "mandate vs delegated vs real-time" - it's "which protocol allows for dynamic friction based on transaction risk?"

Example from travel:

- ₹2,000 bus ticket for frequent user → Reserve Pay, zero friction

- ₹25,000 family flight booking, first-time international → Agentic + 2FA, high friction

- ₹8,000 emergency same-day flight → Conversational guidance + embedded auth, medium friction

The magic is in the state machine: UCP gives you standardized *states*, but someone needs to build the *state transition logic* that's category-aware and context-aware.

That's the moat. Not which payment protocol you use, but whether you understand when to remove friction vs when to add it.

The fashion AI assistants proved conversational commerce works. The next wave won't be won by whoever adds AI to more categories - it'll be won by whoever understands that different categories need fundamentally different autonomy models.

Question: Have you seen anyone building this kind of dynamic friction logic? Or are we still in the "make everything frictionless" phase?

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